YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

After months of build-up, YouTube TV’s new Sports and genre plans feel underwhelming. YouTube started hyping up these plans in December, promising cheaper bundles with fewer channels you don’t care ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

In one of the few recent developments aimed at benefiting sports fans, YouTube TV launched a new customizable multiview feature on Tuesday. Subscribers can now watch up to four channels on one screen.

TV sports programming content has surged 30% in viewing hours this year on YouTube versus 2023, according to a post by the video platform. The company did not disclose specific breakdowns for viewing ...

A new study looked at whether watching sports content on YouTube encourages college students to become more physically active ...