Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates. The campaign ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google ...